What Is Digital Transformation?

There are many definitions of digital transformation, but all of them seem to miss the essence of what digital transformation really involves. Is it just a fancy new word for “technology integration,” “digitization,” or “digitalization”? Or, is digital transformation something bigger.  To get a handle on this concept, I believe a good starting point is to look at a real-life case.

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Amir Azarbad, CEO
How Words Become Jargon

Corporate jargon is a much-maligned topic. I don’t know anyone who likes it but I also don’t know anyone who doesn’t use it. As a marketer, it is an argument I have with myself on an almost daily basis. How can we claim to be different while using the same meaningless language that everyone hates? On the flip side, I need to make sure my content and website are optimized for search terms that people actually use.

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Len Musielak
5 Tips for Keeping Your Team On Your Team

Job seekers know that January is the best time of the year to find a job because data shows it is the most popular month for people to leave a job. Bonuses are supposed to keep people around, but in many cases they have become a starting gun in the race to leave. If you are facing post-holiday personnel flight, it might be time to rethink your engagement strategy. Here are five tips to keep your team engaged throughout the year.

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Keeping Your Project On Track in 2019

A new year means it is new budget and new project time. Everything on the status chart is green and we resolve to keep it that way.  However, in the back of our minds, we fear this year will end like the last as a desperate race to get our deliverables completed just under the wire. How do things always seem to go off track and what can be done to prevent it?

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Amir Azarbad, CEO
New Year, New Passwords.

Changing your credentials may be a pain password but it is infinitely easier than recovering your life once you've been hacked. Make changing your passwords annually one of the resolutions you actually achieve!

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Len Musielak
Dispatch From the Front Lines of Historic Transformation

As the health insurance industry completes another successful open enrollment period and the Affordable Care Act enters its third year of implementation, the healthcare business has been fundamentally reshaped. Since World War II the bedrock of the health insurance industry was actuarial calculations that predicted risk. The primary business was focused on employer groups and the business model was based on back-office processing. Today, the industry underwrites retail policies and competes not just on price, but on individual customer service. The strategic and operational implications of this shift are enormous, beneficial, and largely untold.

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Amir Azarbad, CEO
Too Busy to Be Kind?

Are you too busy to be kind? Is your email that important? Is your title or position that important that you can’t pause to think about how your words would affect the recipient? Are you too busy to think about how you would feel if YOU were the recipient of your own words?

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The Defining Factor of Digital Transformation Success is Decidedly Non-Digital

Digital transformation involves more than just installing some new software. It starts with the reexamination of, and often a fundamental change to, how you do business. This is intimidating to the people on your teams. People like predictability. They like to know what is happening. Furthermore, people are often jaded by past change initiatives, ones that were either abandoned or not exactly successful. This combines to produce an environment where, rather than being change agents, your team may in fact become change blockers.

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How I Got Into (and Out of) the Gig Economy

In November of 2012, I went with my gut and did something crazy: I quit my lucrative job at the Big 4 to start my own boutique consulting company. I had two small children, a brand-new mortgage, a minivan payment - and an insanely supportive husband. With my trademark overconfidence and unwavering optimism, I got started by hiring a bad accountant and sending a lot of unanswered email

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