Posts tagged Jargon
How Words Become Jargon

Corporate jargon is a much-maligned topic. I don’t know anyone who likes it but I also don’t know anyone who doesn’t use it. As a marketer, it is an argument I have with myself on an almost daily basis. How can we claim to be different while using the same meaningless language that everyone hates? On the flip side, I need to make sure my content and website are optimized for search terms that people actually use.

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