Posts tagged Knowledge
What Is Digital Transformation?

There are many definitions of digital transformation, but all of them seem to miss the essence of what digital transformation really involves. Is it just a fancy new word for “technology integration,” “digitization,” or “digitalization”? Or, is digital transformation something bigger.  To get a handle on this concept, I believe a good starting point is to look at a real-life case.

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How Words Become Jargon

Corporate jargon is a much-maligned topic. I don’t know anyone who likes it but I also don’t know anyone who doesn’t use it. As a marketer, it is an argument I have with myself on an almost daily basis. How can we claim to be different while using the same meaningless language that everyone hates? On the flip side, I need to make sure my content and website are optimized for search terms that people actually use.

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