Posts in Knowledge
You Don't Have to Actually Fail to Fail Fast

I am a HUGE proponent of the fail fast mentality. Try something new. If it doesn’t work, cut your losses and move on. “Fail fast," however, it is not an excuse to just try anything. If I said, I’m going to try to jump off the Sears Tower and walk away, everyone would say I was crazy. Common sense, the number of people who have died falling from lower heights, and the laws of physics all say that is not a good idea. The same goes for business.

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What Is Digital Transformation?

There are many definitions of digital transformation, but all of them seem to miss the essence of what digital transformation really involves. Is it just a fancy new word for “technology integration,” “digitization,” or “digitalization”? Or, is digital transformation something bigger.  To get a handle on this concept, I believe a good starting point is to look at a real-life case.

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How Words Become Jargon

Corporate jargon is a much-maligned topic. I don’t know anyone who likes it but I also don’t know anyone who doesn’t use it. As a marketer, it is an argument I have with myself on an almost daily basis. How can we claim to be different while using the same meaningless language that everyone hates? On the flip side, I need to make sure my content and website are optimized for search terms that people actually use.

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Dispatch From the Front Lines of Historic Transformation

As the health insurance industry completes another successful open enrollment period and the Affordable Care Act enters its third year of implementation, the healthcare business has been fundamentally reshaped. Since World War II the bedrock of the health insurance industry was actuarial calculations that predicted risk. The primary business was focused on employer groups and the business model was based on back-office processing. Today, the industry underwrites retail policies and competes not just on price, but on individual customer service. The strategic and operational implications of this shift are enormous, beneficial, and largely untold.

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