The logo icon is an arrow made of three smaller arrows. The multidirectionality of the arrows signifies our industry agnostic approach. Each of the smaller arrows represent one of our values. The top is integrity. The bottom left is care for the greater good. The bottom right is get it done.
Each of the circles represents one of our three core areas of competency. People, process, technology. These are within the values as the values influence everything we do. They are loosely contained by the circle but not constrained to symbolize our breadth of knowledge and boutique (i.e. focused/personalized/expert) level of service.
Finally, each arrow/circle pair is a person with their arms extended. This represents our people first focus.